Week 8_Post 2
Since music performance is very visual in nature, I think that visual media is key to making successful social media campaigns. One Instagram account I really admire is of a saxophonist named Grace Kelly (@GKellyMusic). She has found a unique catch in combining her jazz soloing with dancing in public places around the world, particularly NYC. It is visually intriguing and showcases her talents as a jazz saxophonist, and not just popular styles of music. Most of her posts are short videos by herself or with other collaborations. Any one of her videos has over 5000 views and over 50 comments.
Another account @ItsNotaXylophone focuses on a tongue-in-cheek approach to educating people about the differences between mallet percussion instruments. A good idea for a video is to give a shoutout to sponsors while demoing the interesting features and benefits.
@ThirdCoastPercussion is a percussion quartet that has a lot of diverse visual media on their instagram account. Their selfies during tours get as many likes as their professional performance shots. They also incorporate sales for upcoming performances with "link in profile for tix," which is a good idea and can change at any given time. It also encourages viewers to go back to their main account and engage more.
International Contemporary Ensemble (@IceEnsemble) utilizes the new story option on Instagram and runs a segment featuring composers. Each image uses variations in font and looks like those ads on SnapChat. Following a quote about the composer, there is a short clip of the ensemble playing an excerpt with the composer name in large font over it.
Another account @ItsNotaXylophone focuses on a tongue-in-cheek approach to educating people about the differences between mallet percussion instruments. A good idea for a video is to give a shoutout to sponsors while demoing the interesting features and benefits.
@ThirdCoastPercussion is a percussion quartet that has a lot of diverse visual media on their instagram account. Their selfies during tours get as many likes as their professional performance shots. They also incorporate sales for upcoming performances with "link in profile for tix," which is a good idea and can change at any given time. It also encourages viewers to go back to their main account and engage more.
International Contemporary Ensemble (@IceEnsemble) utilizes the new story option on Instagram and runs a segment featuring composers. Each image uses variations in font and looks like those ads on SnapChat. Following a quote about the composer, there is a short clip of the ensemble playing an excerpt with the composer name in large font over it.
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