Week 6: Alternate Assignment
My FB Business Page:
Brightwork newmusic (a.k.a. Brightwork, BWNM):
https://www.facebook.com/brightworknewmusic/
I joined the Brightwork admin team in December of 2016. As of 3/6/18, the page has:
-203 Followers
-198 Likes
My typical amount of activity is approximately 3 posts/updates a week. However, on the days of concerts and other events, the number of posts increases.
3 Similar FB Businesses:
Heartland Marimba: https://www.facebook.com/HeartlandMarimba/
Heartland Marimba has about 1.2K likes and follows on their FB page. Most of their posts are follow-ups after events during their performance tours, such as pictures from the masterclass or concert. They also have posts announcing upcoming events. There is cross-posting from their Instagram.
Their call to action is a "watch video" button and a basic "send message" button below the cover photo. The "watch video" button opens a new tab to their website donation page. This could be problematic because users might think they are only interested in gathering funds as a non-profit.
Their cover and profile photos are professional and showcase the marimba as an instrument as well as a visual for how the instrument is played; though there isn't much value proposition in their content.
Left Coast Chamber Ensemble: https://www.facebook.com/LeftCoastChamberEnsemble/
This page has approximately 1.3K likes and 1.2K follows. Left Coast has a minimalist approach to their cover and profile photos. They feature one ensemble member playing their instrument, and they are wearing a colorful top. The background is white. With the cover photo they integrated the logo of the ensemble.
Left Coast's call to actions are a basic "send message" button and a "sign up" button that opens a new tab and gives visitors the option to sign up for emails.
Their posts on FB are very consistent, at least 4 times a week, and they are either content driven about a piece that they will play or brief announcements of events.
Los Angeles Percussion Quartet (LAPQ): https://www.facebook.com/lapercussionquartet/
LAPQ has about 1.8K likes and 1.7K follows. Their "sign up" call to action button (in addition to the "send message" button) opens a new tab for people to register their email. The system that is used is "Wufoo" by SurveyMonkey and it is a very basic page with three lines to enter first/last names and email address. Out of the three groups, this one is the most basic and boring.
As far as content goes, they use good use of dramatic colors and incorporate their ensemble name. The profile picture is their logo and the cover photo is the title of their next album. They are inconsistent with their content on FB and appear to post only a few times a month. I personally follow LAPQ and I don't remember seeing some of their more exciting posts on my own feed, and I think this is because they are not utilizing a post game plan.
Reflection:
In analyzing the above pages, I would like to incorporate the photo style of Left Coast. Since Brightwork tends to play pieces that require large set-ups (and there are 6 players), full group shots can be crowded if not careful. In showcasing some of the more widely recognized instruments such as piano and violin, it can draw in visitors outside of the conservatory/intellectual environment. This is also an opportunity to have the percussionist pictured with a couple of unconventional instruments to also pique interest.
Brightwork newmusic (a.k.a. Brightwork, BWNM):
https://www.facebook.com/brightworknewmusic/
I joined the Brightwork admin team in December of 2016. As of 3/6/18, the page has:
-203 Followers
-198 Likes
My typical amount of activity is approximately 3 posts/updates a week. However, on the days of concerts and other events, the number of posts increases.
3 Similar FB Businesses:
Heartland Marimba: https://www.facebook.com/HeartlandMarimba/
Heartland Marimba has about 1.2K likes and follows on their FB page. Most of their posts are follow-ups after events during their performance tours, such as pictures from the masterclass or concert. They also have posts announcing upcoming events. There is cross-posting from their Instagram.
Their call to action is a "watch video" button and a basic "send message" button below the cover photo. The "watch video" button opens a new tab to their website donation page. This could be problematic because users might think they are only interested in gathering funds as a non-profit.
Their cover and profile photos are professional and showcase the marimba as an instrument as well as a visual for how the instrument is played; though there isn't much value proposition in their content.
Left Coast Chamber Ensemble: https://www.facebook.com/LeftCoastChamberEnsemble/
This page has approximately 1.3K likes and 1.2K follows. Left Coast has a minimalist approach to their cover and profile photos. They feature one ensemble member playing their instrument, and they are wearing a colorful top. The background is white. With the cover photo they integrated the logo of the ensemble.
Left Coast's call to actions are a basic "send message" button and a "sign up" button that opens a new tab and gives visitors the option to sign up for emails.
Their posts on FB are very consistent, at least 4 times a week, and they are either content driven about a piece that they will play or brief announcements of events.
Los Angeles Percussion Quartet (LAPQ): https://www.facebook.com/lapercussionquartet/
LAPQ has about 1.8K likes and 1.7K follows. Their "sign up" call to action button (in addition to the "send message" button) opens a new tab for people to register their email. The system that is used is "Wufoo" by SurveyMonkey and it is a very basic page with three lines to enter first/last names and email address. Out of the three groups, this one is the most basic and boring.
As far as content goes, they use good use of dramatic colors and incorporate their ensemble name. The profile picture is their logo and the cover photo is the title of their next album. They are inconsistent with their content on FB and appear to post only a few times a month. I personally follow LAPQ and I don't remember seeing some of their more exciting posts on my own feed, and I think this is because they are not utilizing a post game plan.
Reflection:
In analyzing the above pages, I would like to incorporate the photo style of Left Coast. Since Brightwork tends to play pieces that require large set-ups (and there are 6 players), full group shots can be crowded if not careful. In showcasing some of the more widely recognized instruments such as piano and violin, it can draw in visitors outside of the conservatory/intellectual environment. This is also an opportunity to have the percussionist pictured with a couple of unconventional instruments to also pique interest.
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