Week 14_Developing Online Advertising: Ad Activity
The Event Promotion for the "Descent into Madness" performance reached over 500 people but garnered only 6 link clicks. However, in the grand scheme of contemporary art music, those 6 link clicks to the tickets would translate to at least a third of a typical audience at the event. I feel that campaign was $10 well spent because after the performance the media I posted the followings had a lot of engagement on both Twitter and Facebook.
In regards to the Twitter ads, I am curious as to why only the larger metropolitan cities are listed. Since Brightwork's target demographic is all of Southern California but primarily in the Orange and LA counties, I can only select SF, SD, and LA for the regional option. Since the baseline cost for "Promote Mode" advertising is $99, I think Brightwork should hold off on spending this kind of money until I can get the account to have more followers and a consistent content flow that is reaching our goal audiences.